FAQ
Frequently asked questions
The questions people actually ask before signing up.
Platform basics
What is AutomationFire?+
AutomationFire is a Business Operating System for local service companies. Ten engines on one login: voice AI receptionist, reputation, local SEO, content, website generation, intelligence, booking, CRM, automation, and a mobile softphone. Built for roofers, HVAC, electricians, plumbers, dentists, med spas, law firms, and the agencies that serve them.
What tools does AutomationFire replace?+
Seven tools most local service businesses end up paying for separately: Podium ($399), Birdeye ($299), Calendly ($12), HubSpot Starter ($20), Durable ($20), BrightLocal ($49), and Rosie ($149). List prices add up to $948/mo. We start at $79.
How is this different from GoHighLevel?+
GoHighLevel is huge but it's a kitchen sink. The ramp is brutal and nothing about it is built for local service work specifically. We built AutomationFire for that one vertical. Voice AI is in the box. Local SEO ships with Google Maps grid tracking. Every engine shares one customer record. White-label and API are equally serious.
How is this different from Vendasta?+
Vendasta sells you a marketplace of resellable third-party SKUs. The tools don't talk to each other. AutomationFire is one platform where every engine shares one customer record.
Pricing and tiers
What does each tier include?+
SMS at $29/mo + $99 setup. Voice Starter at $79/mo (300 voice minutes). Voice Growth at $199/mo (1,000 minutes + CRM webhooks). Voice Pro at $449/mo (3,000 minutes + multi-DID + calendar API). Every paid tier comes with the full platform.
What happens if I run out of voice minutes?+
You pay per minute past your allowance ($0.07 to $0.25 depending on tier and model stack). If your monthly inference budget runs out, the agent quietly switches to cheaper models and keeps answering. Quality drops before service does.
Can I bring my own business phone number?+
Yes. The BYON add-on is $49 one-time. You bring your existing business phone number, you keep ownership of the line, and your provider bill stays with you.
Is there a free trial?+
Yes. No credit card required. Cancel anytime.
Voice AI receptionist
Does the voice AI sound human?+
The premium stack uses the most natural-sounding voice models on the market. Most callers don't realize they're talking to AI on the first call.
What if the AI can't handle a call?+
It transfers to a human. The transfer number is configurable per business. The AI knows when to hand off based on caller intent (emergency, asking for a specific person, request for a quote that exceeds its scope).
Can I record and keep transcripts?+
Every call is recorded and transcribed automatically. Recordings live in our secured storage layer. Transcripts are searchable in the dashboard and tied to the customer record.
Do I need to disclose the call is AI?+
Some jurisdictions require it. The Voice Engine's greeting is configurable. You set the disclosure language to fit your state's law.
Agencies and white-label
Is the white-label real?+
Yes. Custom domain, your logo, your brand colors, your invoice from your own payment processor. Each client is a sub-account with its own credentials and Google API connections. Credentials are portable on the way out.
How does sub-account billing work?+
You bill your clients through your own payment processor at your prices. We bill you at agency rates. Margin is yours.
What's the workflow builder?+
A private automation builder on your subdomain. Wire it to your dispatch, your CRM, your team chat, or your own systems. 250+ AutomationFire API endpoints to build against. The agency moat.
Can a client take their data with them if they leave?+
Yes. Per-client isolation means you can pull credentials and migrate them out. The platform doesn't hold them hostage.
AppSumo lifetime deal
How does the AppSumo deal work?+
The LTD code unlocks the free tier: email-tier features on the shared community plan. No SMS, no voice. Add SMS or voice as a normal monthly subscription on top of the LTD account whenever you want.
Where do I redeem my code?+
At /pricing/redeem. You'll need an AutomationFire account first (free to create). The code is single-use and non-transferable.
Can I upgrade from LTD to a paid tier later?+
Yes. The LTD tier sits underneath; you add SMS or voice as a normal paid subscription on top. The LTD features keep working forever.
Data, privacy, security
Where does my data live?+
On US-region infrastructure for both application and voice data. Row-level security on every table for multi-tenant isolation.
Is the voice data used to train AI?+
No. Voice transcripts and customer message content are not used to train generalized AI models. See the Privacy Policy for the full Google Limited Use disclosure.
Are you HIPAA-compliant?+
The platform supports HIPAA-aware automation rules for dental and medical verticals. For full HIPAA with a Business Associate Agreement, talk to sales — that's a separate enrollment.