How to Rank Your Local Service Business on Google in 90 Days

Most local SEO advice is either obvious (''get reviews'') or impossible to verify (''build authority''). Here''s the actual 90-day plan we run for the seven local service businesses we operate, with timelines and milestones.

Days 1-7: Foundation

• Verify your Google Business Profile.
• Lock down your NAP (name, address, phone) across the top 20 directories. Use a citation builder or do it manually.
• Choose your primary category and 2-3 secondary categories.
• Add 30-50 photos: real work, your team, your trucks, your shop.
• Write a real GBP description that includes your service area and primary service.

Days 8-21: Content foundation

• Audit your existing website. If it''s thin, plan a rebuild.
• Create one service-area landing page per major neighborhood you serve. Each page: 600-800 words, schema, local proof.
• Add 8-12 service pages, one per service offering. Same structure.
• Add LocalBusiness, FAQPage, and BreadcrumbList schema.
• Submit your sitemap to Search Console and request indexing for every new page.

Days 22-45: Reviews and signal

• Send a review request after every completed job. Email + SMS.
• Respond to every review within 24 hours. AI drafts, you approve.
• Post to your GBP every week. Photo + caption + link.
• Get listed in 3-5 local industry-specific directories (chamber of commerce, BNI, trade associations).

Days 46-75: Authority

• One blog post per week, focused on long-tail local intent (''how to'', ''cost of'', ''signs you need'').
• Two GBP posts per week.
• One inbound link per month from a local source: news mention, partnership announcement, sponsorship.

Days 76-90: Measure and adjust

• Run a grid scan across your service area for your top 5 keywords.
• Compare to your day-1 baseline.
• Identify weak grid points and double down on content for those neighborhoods.

Where AutomationFire fits

Every step above is either built into the Visibility Engine or automated through the platform. Citation building, GBP sync, grid tracker, schema, indexing pipeline, review requests, AI-drafted responses, content scheduling. See it.