How to Plan 52 Weeks of Google Business Profile Posts in One Sitting
A full year of GBP posts in 90 minutes. The framework, the cadence, and the categories that move the needle.
By Bo Smith
Most GBP profiles go quiet after the first month because nobody plans the content in advance. Then 6 months later, the listing looks dead and the rankings slip.
Here''s the 90-minute framework for planning a full year of posts.
The four post types
GBP posts come in four flavors. Mix them.
1. What''s New (40% of posts). New service, new team member, new project complete, seasonal change.
2. Offer (20% of posts). Limited-time discount, seasonal promo, referral bonus.
3. Event (10% of posts). Open house, community event, sponsorship.
4. Update (30% of posts). Educational content, tips, behind-the-scenes, team highlights.
The cadence
Weekly is the floor. Twice weekly is the sweet spot. More than three times a week and the posts start blurring together.
52 posts a year at 1 per week. 104 at 2 per week. We aim for 100-104.
The 90-minute plan
0-15 min: Inventory. List your services, your team, your jobs in progress, your seasonal moments. Get 25-30 raw ideas on paper.
15-30 min: Categorize. Sort the ideas into the four post types. Aim for 40 What''s New, 20 Offer, 10 Event, 30 Update.
30-60 min: Calendar. Drop posts onto a calendar. Hit the 4-flavor mix every 4 weeks. Tie offers to seasons. Tie events to actual upcoming dates.
60-90 min: Drafts. Write the first 12 posts in detail (3 months of content). Leave the next 40 as bullet points to flesh out monthly.
What AutomationFire does
The Content Engine writes the GBP post drafts based on your services and seasonal calendar. You approve in the dashboard. Auto-schedules to GBP via the two-way sync. The Intelligence Engine flags posts that didn''t perform so you can adjust the next batch.
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